eqolot Insights

What is eqolot insights

eqolot Insights is an analytical tool developed by eqolot that collects certain data from your channels (blog, Instagram, Youtube and more). You can view this data in your Account under the menu item Insights.

In the context of the new data protection regulation blogs take on a special role with regards to eqolot Insights. For this reason, we have divided the answers into insights for blogs and insights for social media channels in the following FAQ.

eqolot Insights for Blogs Version (Google Analytics Integration)

Why do I need eqolot Insights?
In order to run successful campaigns, we need to know in advance how many readers are visiting your blog, how many people are following your social channels and interacting with your content. This is important because only then can we offer you a fair compensation and can suggest you for suitable campaigns. So if you’re interested in applying for campaigns on eqolot, you should integrate eqolot insights into your blog or connect your social channels.
Does eqolot Insights store personal data?
No. eqolot Insights does not process or store personal data which would allow identification of website visitors, such as name, address, etc. We only receive anonymized data like the overall number of visits or followers.
Do I need a data processing contract with eqolot?
No. We are not processing personal identifiable data for you, therefor a contract is not necessary.
Do I need a note in my privacy policy?
No, you do not need a specific notice to use eqolot Insights. But of course you need a hint for the integration of Google Analytics.
Do I need a note in my privacy policy?
For eqolot Insights: No. We do not collect any personally identifiable information from your Google Analytics account. However, you need to know if you need a cookie opt-in for your Google Analytics integration on your blog.

eqolot Insights for social channels

How do I install eqolot Insights for Instagram, Youtube, Pinterest and Twitter
You can easily install eqolot Insights for Pinterest and Twitter by logging into your account via our interface. So you grant eqolot access to your followers and interaction data.
What data is collected?
For this we process and save only the data, which is publicly accessible on the respective profiles. Depending on the platform, for example:

  • number of followers
  • number of posts or videos
  • number of people followed
  • Number of interactions (comments or likes)
  • Demographics of your followers (anonymized)
Is personal data collected on my social media channels?
No. Although we receive information about the demographics of your social media channels, they do not allow any conclusions to be drawn to individuals.
How can I uninstall eqolot Insights for my social media channels?
By deleting your social media channels in your account, they are no longer linked to eqolot Insights.

Further Data Protection Topics

eqolot Insights

Do you have questions regarding eqolot Insights? This way please.

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Your personal data

On this page you will find information on how we are carefully handling your personal data.

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blogfoster is GDPR compliant. Find out what we do to ensure compliance.

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Newsletter & Mailings

We are informing you about news and campaigns - if you want us to.

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Contact persons

Do you have further questions or want to speak with someone? On this page you will find the right contact person.

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You have the right to access your data. Learn how.

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